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	<title>Luca Venturini's Blog &#187; CO2</title>
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		<title>Google in black</title>
		<link>http://luca.yepa.com/blog-en/2007/01/24/google-in-black/</link>
		<comments>http://luca.yepa.com/blog-en/2007/01/24/google-in-black/#comments</comments>
		<pubDate>Thu, 25 Jan 2007 03:48:57 +0000</pubDate>
		<dc:creator>luca</dc:creator>
				<category><![CDATA[CO2]]></category>
		<category><![CDATA[CarbonNeutral]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://luca.yepa.com/blog-en/2007/05/16/google-in-black/</guid>
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A web page totally white uses about 74 W in order to be viewed on a computer monitor. A black page uses 59 W. Starting from this assumption, Mark Ontkush has calculated how much will be saved if Google would put a black background on the home page.
Assuming that the results of each query will [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://luca.yepa.com/blog/wp-content/google-nero.jpg" title="Google in nero"><img src="http://luca.yepa.com/blog/wp-content/google-nero.jpg" alt="Google in nero" /></a></p>
<p>A web page totally white uses about 74 W in order to be viewed on a computer monitor. A black page uses 59 W. Starting from this assumption, <a href="http://ecoiron.blogspot.com" title="Mark Ontkush Blog">Mark Ontkush</a> <a href="http://ecoiron.blogspot.com/2007/01/black-google-would-save-3000-megawatts.html" title="Calcolo google in nero">has calculated</a> how much will be saved if Google would put a black background on the home page.</p>
<p>Assuming that the results of each query will be shown by a browser for a period of about 10 seconds and knowing that Google serves about 200 milion queries daily, we found that Google is viewed daily for about 500.000 hours all around the world.</p>
<p>The savings would be about 3000 MegaWatt-hours yearly.</p>
<p>If we use the <a href="http://www.carboncalculator.co.uk/explanation_electricity.php" title="Carbon Footprint calculator">average UK cost of energy in terms of CO2 footprint</a>, then the white Google background is responsible for 1410 tons of CO2 of emissions yearly.</p>
<p>If you prefer to calculate the emissions with different colors, you can check <a href="http://www.microtech.doe.gov/EnergyStar/info.htm#display" title="Spesa in energia per il colore dello sfondo">here</a> on the consumption of using a pixel of different colors.</p>
<p>Thanks to <a href="http://tagliaerbe.blogspot.com/2007/01/google-in-nero-farebbe-risparmiare.html" title="Tagliablog">Tagliablog</a> for the signalation.</p>
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